This series of ads were done with Jeremy Postaer. The budgets with the Bell client were typically small so we had to be creative with sets and talent. An example of this would be for Fighter Pilot. A stock image was chosen and then the helmet was shot seperately in a studio with matching lighting and of course lots of retouching.
The Subway ad was created by using Goodby writer, Ian Kalman sitting in a subway created by the photographer.