This series of ads were done with Jeremy Postaer. The budgets with the Bell client were typically small so we had to be creative with sets and talent. An example of this would be for Fighter Pilot. A stock image was chosen and then the helmet was shot seperately in a studio with matching lighting and of course lots of retouching.
The Subway ad was created by using Goodby writer, Ian Kalman sitting in a subway created by the photographer.
While working at Goodby one of my projects was working with the Discover team on a series of collaborative with Discover and various retail businesses. This ad was one done for Barnes & Noble.
The following projects were done with a team of talented creatives. My participation was primarily type, layout and creation of the art work used in the shoot For example for the Dawn Staley piece Claude Shade and I stayed up till 3 am tearing and placing the images of her leg till we got it in a place that we liked. The type was made by hand and the paper aged by hand. The artwork on the vending machine ad I worked on with Sean Farrell was created in PhotoShop, printed and used in the shoot.