At Wunderman, I was partnered with Joel Tretin to work on a SEO Pitch for the Flonase business. The task was to create an SEO Campaign that had high quality content that would lead to organic links. Because Google's Penguin Algorithm ranks relevant, natural content links highest.
Good links come down to one trait, quality. By working directly with journalists, contributors and columnists we came up with content that would be highly shareable and of interest to allergy sufferers as well as the general population. One example could be an article on a blog about the impact of allergies on the workforce another could be to developed a Flonase and CitiBike cooperative concept promoting clean air through biking instead of driving; we also did some subscribed content with the Weather Channel that would geolocate not only the hero image, but any relevant allergy information on a pop-out dashboard.
The pitch was a success and I'm happy to report that Wunderman was awarded the business.