Why outdoor you may ask?
Outdoor can target specific neighborhoods.
Outdoor has the ability to stand out in a sea of online advertising ironically tech companies like Salesforce, Google, and Apple
are using it as a way to improve their online presence.
One of the biggest reasons, brands can track website traffic increases to OOH advertising in specific geographies.
When a campaign leads social conversations, they impact awareness of key issues and customer advocacy? Rethink has the impact needed to inspire these conversations.
It used to be that a brand might align with a non-profit to show support. Today, brands are taking this one step further and developing entire campaign strategies around issues ranging from the environment to gun control to civil rights.
That is what we think the rethink campaign can do.