Over the summer my partner Robyn and I were tasked at Publicis Kaplan Thaler to concept and design a website, social campaign and broadcast spot for Ensure.
Each project had a different strategy as well as a different business goal.
The Ensure website required a complete redesign, which included a product finder as well as a detailed style guide. We established the format with a one page look with traditional navigation. Below the hero carousel we designed touts that could be changed and updated with fresh information that would become shareable content. A content matrix for the product finder was developed, that through filtering, the user could navigate the many Ensure products available.
Next we developed a social campaign for Ensure's first venture into social media with the launch of their Facebook page. We developed a month's worth of posts with four categories: Travel and Adventure, Nutrition Facts, Exercise, And the History of Ensure.
Lastly, we were asked write scripts and develop TV storyboards for Ensure's new product: Heart Health. The spots were set to air during the kick off of the football season, so we went with variations on meeting a new team-mate. Our script was selected by the client for this project.