Over the summer, my partner Robyn and I were tasked at Publicis Kaplan Thaler to concept and design a website, social campaign, and broadcast spot for Ensure.
We created several scripts, one of which was made into this spot for Ensure’s new product: Heart Health. Of the many scripts, presented our script was selected by the client to go into production.
While at Publicis, I was tasked with designing and developing a site that would help navigate Ensure’s extensive product line for consumers.
Each product line had a different strategy as well as different business goals.
This project required a complete redesign, which included a product finder as well as a detailed style guide. We established the format with a one-page look with traditional navigation.
Below the hero carousel, we designed touts that could be changed and updated with fresh information that would become shareable content.
The content matrix developed for the product finder helped consumers find the products they already knew and some that they did not.
Next, we developed a social campaign for Ensure’s first venture into social with the launch of their Facebook page. We set a month’s worth of posts with four categories: Travel and Adventure, Nutrition Facts, Exercise, and the History of Ensure.
Lastly, we were asked to write scripts and develop TV storyboards for Ensure’s new product: Heart Health. The spots were set to air during the kick-off of the football season, so we went with variations on meeting a new teammate. Our script was selected by the client for this project.