designmonie

Polaroid Pitch

The Challenge: Need to reignite interest in the brand with a limited budget—and high expectations.

Our Solution: Be as DISRUPTIVE as possible.

• Leverage mass media attention by ambushing key events.

• Be highly targeted against two audiences: enthusiastic consumers (event by event, tuned into modern life) and enthusiastic business users (against their professional “year”).

• Create maximum impact by using advertising to support and amplify ambushes and each segment’s or market’s particular wants and needs.

• Promote film burn.

• Create brand touchpoints both at work and at play.

CAMPAIGN IDEA

Polaroid is honest, authentic, spontaneous and fun.
It is the clearest, most accurate way to capture a moment, a face, the real you, and the world around you. It is also an invaluable tool with which to improve your business. Very simply, Polaroid helps people capture the things they want to enjoy and the things they need to do.

NOW.