#FridgeWorthy

Robyn Sands (my writing partner) and I were asked to come up with a social campaign for PediaSure and also a social user journey/ecosystem.

We developed a cool concept entitled #fridgeworthy, which was launched as sponsored content on the Cafe Mom blog site. The concept was centered around the idea that putting good nutrition like PediaSure in your child’s diet can help them to do well and have more fridge-worthy moments.

The campaign also included a banner campaign promoting a contest to win a new refrigerator that linked to a contest landing page.